Results
Every test, logged. Every winner, scaled.
Real B2B paid search, paid social, and CRO tests, with the pipeline results attached. No consumer accounts.
Cost per sales-qualified opportunity fell 54% over one quarter, bringing LinkedIn in line with the company's paid search performance for the first time
CAC payback period dropped from 18 months to 9, even though total signup volume from paid search fell by roughly a third
Identified that one channel was responsible for under 4% of actual closed revenue despite consuming 22% of budget, freeing up roughly $30,000 a month to reallocate to what was actually working
Demo request conversion rate rose from 1.8% to 3.9%, doubling qualified pipeline from the exact same ad spend and traffic volume
Pipeline sourced from LinkedIn tripled within two quarters on the same monthly budget, and average deal size for LinkedIn-sourced opportunities rose 22%
Cost per sales-qualified opportunity dropped 41%, and the sales team's lead-to-meeting rate roughly doubled